Source: https://www.linkedin.com/feed/update/urn%3Ali%3Ashare%3A6897353446278651904
#Ford and #GM Warn #Dealers to Stop Charging So Much for #New #Cars: #Auto #makers try to curb the practice of adding fees to the suggested #retail #price, saying tactic could cost #dealerships future #vehicle #inventory: https://lnkd.in/eedRAtAV: #B2B2C: Traditional #carcompanies operate through #networks of #franchise #dealerships, which are independent businesses that purchase cars from the #factory. While the #automaker controls #supply and offers #promotional programs, dealers generally have #autonomy over the final #transaction with the #customer.
#Automobile #Car #Manufacturer: From #B2B2C to #B2C:
#Digital #Transformation #Disruption #Business #Models:
Traditional car companies face growing #competition in the #electric-#vehicle space from rivals—such as #Tesla Inc., #Rivian Automotive Inc. and #Lucid Group Inc. —that sell #directly to #consumers and don’t have dealerships. Jon Harding, a project manager for a utility company in Southern California, said he got more than a dozen above-#sticker-#price #quotes from #dealerships of several #auto #brands during a recent search for two new family #vehicles. A salesperson at a Hyundai dealership agreed to sell him a Tucson sport-utility vehicle at the $36,645 MSRP, but required it come with $8,183 in #dealer-installed #options that would normally be ordered by the customer. Mr. Harding said he eventually found a dealer who agreed to sell him a Tucson at the list price, about a two-hour drive away. He said he also owns a #Tesla #Model3 and the frustration of #haggling with a few dozen salespeople over several months left him thinking he should buy another Tesla, even though he was looking for a more-affordable car.
#ShoshanaZuboff in her book: #Support #Economy:
#Customer #Relationships:
Why #Corporations Are #Failing #Individuals and the Next Episode of #Capitalism: A growing ‘chasm’ separates #consumers and the #adversarial #buyer-#seller #practices of #commerce. #CRM #systems focusing on #maximizing #transaction #values are ‘ultimately doomed.’
Source: https://lnkd.in/e2dSEmy :
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