Source: https://www.linkedin.com/feed/update/urn%3Ali%3Ashare%3A6777778514964938752
Financial Times: #Data #Privacy: #China’s #tech giants test way around Apple’s new #privacy rules: #ByteDance, the owner of #Tiktok, and #Tencent see if they can keep #tracking #iPhone users with solution created by state-backed group. Some of China’s biggest technology companies, including ByteDance and Tencent, are testing a tool to bypass #Apple’s new #privacy #rules and continue tracking iPhone users #without their #consent to serve them targeted #mobile #advertisements.
Apple is expected in the coming weeks to roll out changes to iPhones to give users more privacy. Until now, apps have been able to rely on Apple’s IDFA system to see who clicks on ads and which apps are downloaded. In future, they will have to ask permission to gather tracking data, a change which is expected to deal a multibillion-dollar bombshell to the online advertising industry.
In response, the #state-backed #China #Advertising #Association has launched a new way to #track and #identify #iPhone users called CAID, which is being widely tested by tech companies and advertisers in the country. #ByteDance, the owner of the social video app #TikTok, referred to CAID in an 11-page guide to app developers, suggesting that advertisers “can use the CAID as a substitute if the user’s IDFA is unavailable”.
