Source: https://www.linkedin.com/feed/update/urn%3Ali%3Ashare%3A7052662804843036673
Advertising Agency Plans to Ditch Human Workers in Favor of ChatGPT-Style #AI: https://lnkd.in/gDXy4NiC : “The #advertising #agency plans to replace its external #copywriters and #graphic #designers with #ChatGPT-like #generativeAI #models, according to an internal staff memo seen by Bloomberg News.”
No #surprise here… Why should these Agencies be using those ‘external copywriters and graphic designers’ who are themselves using the ChatGPT-like generative AI while holding 4-5 such ‘#marketing – #copywriting’ jobs. The question that needs to be asked “Why Haven’t They Done So Already!” when their outsourced-external providers have been able to do so in spades for some time already:
‘Overemployed’ Hustlers Exploit ChatGPT To Take On Even More Full-Time Jobs https://lnkd.in/gF6wB3yg :
“To embrace the new wave of #AI generated #content, starting today we’ve decided to halt all spending on third-party #copywriters and #designers,” according to the internal memo.
“Business leaders around the world have explored use cases since #OpenAI’s #ChatGPT demonstrated an ability to not just provide human-like responses but also create poetry, write essays and pen fiction from scratch. But Bluefocus, which said on its website it serves clients such as Samsung and BMW, may be moving faster than most.” [See above.]
Fears of #AI replacing #humans have percolated through most every industry for years. #Media #executives especially see #generative #AI as a new #existential #threat, worried that #creative #chatbots will steal #readers and #advertisers, much as earlier #internet #innovations did. Many are looking at ways to mitigate the fallout, for instance through walled-off #content or #legislation.
#News of the #memo triggered a near 19% surge in the agency’s #stock #price at the peak of trading on Thursday, though the stock gave up about half those gains by the close and fell more than 6% Friday. Company representatives weren’t immediately available for comment.
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